DEAR INTENSE RIDER
First and foremost, we want to thank you for being a valued part of the INTENSE family here in Australia. Your passion for riding and support of our brand has meant the world to us. As the global cycling industry faces continued economic challenges, we’ve had to make some difficult decisions to ensure the long-term strength and future of INTENSE Cycles. We want to share an important update about how this affects our operations in Australia.
What’s Changing
Effective immediately, INTENSE Cycles will be pausing all dealer sales and distribution operations in Australia. This means we will no longer be selling bikes directly through local bike shops for the time being. This decision wasn’t made lightly—it’s part of a broader strategy to focus our resources and stabilize our core business in North America.
Continued Support for You
While retail operations are pausing, our commitment to supporting you as an INTENSE rider remains unchanged:
- Warranty services and spare parts will continue to be available and shipped directly from our U.S. warehouse, just as we’ve done over the past several years
- Our global support team is here to help you with any questions or service needs through our website or customer service email.
This change marks a temporary shift in how we operate in Australia, but it’s not goodbye. Our goal is to return to global markets—including Australia—stronger and better positioned to serve riders like you.
